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Graana

An online real estate portal built around buying, renting, selling and investing, with a search box as the centre of the homepage.

Graana homepage screenshot
SectorReal Estate Portal
Services providedSEO · Facebook Ads
WebsiteVisit Graana ↗

The business

An online real estate portal built around buying, renting, selling and investing, with a search box as the centre of the homepage.

Search context

Property portals live and die by location and listing pages. People search by city, area and property type, so scalable, indexable listing structure is the heart of search visibility.

Website teardown

Hover the numbered markers on the screenshot. What the supplied homepage shows:

  • The homepage is organised around one action: search by city or area.
  • Navigation separates buy, sell, rent, invest and building materials intents.
  • The headline states the proposition in one clear line above the search tools.

Observations of the public site, not a record of work we carried out.

SEO focus areas

For a portal of this scale, SEO concerns location and listing templates, internal linking between areas and property types, and keeping large inventories crawlable.

Our confirmed scope on this project: SEO, Facebook Ads.

Evidence

The screenshot above is a genuine capture of the homepage inside a presentation frame. It shows what the site looks like and is not evidence of search results. No ranking or traffic figures are claimed here.

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